Bearpaw Spring & Summer Campaign

2019 | Homepage Design and Build, Email Design.

I always get excited when the Spring and Summer Bearpaw line launches. This is an opportunity for me to design a fresh homepage layout and update email campaigns with new imagery.

2019's Pantone color of the year is #FF6D70 Living Coral, and I wanted to include that in this year's campaign. Included in the refresh is the introduction of Didot Pro Italic, used as primary headlines.